ASEAN FOUNDATION – COMMUNICATIONS & MARKETING MANAGER


TERMS OF REFERENCE
 

Title COMMUNCIATIONS AND MARKETING
MANAGER
Classification Locally Recruited Staff – Level 4 (Coordinator
Level)
Report to Executive Director
Direct Report Programme Officer
Term of Employment This position is a contractual
position for 12 months to oversee the communication and marketing activities
of the ASEAN Foundation, after which the position will be
evaluated subject to the organization needs and regular performance review.

 
Background
 
The ASEAN Foundation (AF) was established in
December 1997 by the ASEAN Foreign Ministers in fulfillment of the decision of
the ASEAN Leaders. The ASEAN Foundation is a non-profit ASEAN organ
that is committed to promote ASEAN awareness through people-to-people interaction
and collaboration with ASEAN stakeholders to help ASEAN build a caring,
cohesive, equitable and peaceful ASEAN Community.  We work in four
programmatic areas of education, arts and culture, media and agriculture. We
provide support in the form of scholarships, fellowships internships and
exchanges. We organize meetings, conferences, roundtables and workshops in
support of the ASEAN Community.
 
GENERAL FUNCTIONS
 
The Communication and Marketing Manager is a
key member of the management team, bringing skills, experience, commitment and
passion to enhance, develop and add value to all the ASEAN Foundation
programmes. Reporting to the Executive Director, the Communication and Marketing Manager will be
responsible for successfully raising the profile, building audiences and
effectively communicating the ASEAN Foundation’s mission, messages and work to
meet strategic and operational objectives. This role will also be responsible
for the development and delivery of business development strategies and
initiatives. S/he will contribute significantly to organisational growth and
innovation.
 
In order to be suitable for
this position you must have experience working in a Communications Manager,
Marcomms Specialist, Marketing Manager or similar role with substantial
marketing and communications experience. It is essential to have broad skills
including devising and implementing a corporate communications & PR plan,
overseeing the website, using digital media, achieving media coverage,
co-ordinating design, print and production, managing the budgets as well as
supervising staff.
 

Strategic
 
·     Responsible for creating, implementing and measuring the success
of a comprehensive marketing, communications and public relations programme that will enhance the
organization’s image and position within the marketplace and the general
public, and facilitate internal and external communications
·        
Work with the Executive Director to develop overall medium and
long-term fundraising targets for each sector (high value donors, corporate and high net worth individuals) aligned to the overall strategic
direction of the Foundation
·        
Build and maintain effective internal
communication across the organisation
·        
Monitor trends to ensure the ASEAN Foundation benefits from
current knowledge, resources and techniques
 
Marketing
·        
Design and implement integrated communication and marketing plans
for ASEAN Foundation’s brand and products
·        
Oversee the design and production of ASEAN Foundation’s promotional materials for the
institution, events and products
·        
Develop and
implement a donor stewardship programme to
support the growth of revenue generated fundraising
·        
Develop

tools for tracking fundraising revenue and donor prospects;
·        
Ensure the effective development,
management and monitoring of the unit’s annual
budget. Track financial and programme
performance through regular monthly reporting including revenue/expense and
budget controls;
·        
Build successful long-term relationships
with donors, volunteers and other key stakeholders
 
Communications
·        
Prepare and implement annual integrated communication plans
·        
Develop adequate and effective internal information management
systems to promote internal and external communication objectives
·        
Identifying and develop effective messages, framing and means for
delivering them to reach communication objectives
·        
Oversee the corporate branding, design principles and guidelines
for all the ASEAN Foundation’s materials
·        
 and products, ensuring their
consistent application
·        
Prepare materials, guides and other resources to support
strengthening and growing the ASEAN Foundation’s communication capacities
·        
Ensure that the ASEAN Foundation has effective communication resources that
are up-to-date and accessible for all staff with external relations
responsibilities
·        
As part of the communication strategy and plan, produce and
disseminate newsletters and other publications for both internal and external
stakeholders;
·        
Write press releases, press briefings, press statements, media and
campaign Q&As, and media messages, placing articles in the appropriate
media to increase awareness of the ASEAN Foundation throughout the region
·        
Develop a clear communication and media protocol for the
Foundation ensuring that is consistent with the guidelines and principles of
the ASEAN Foundation, this includes reviewing all publications produced by the
Foundations to ensure that ASEAN Foundation’s branding and communication
guidelines are uniformly and consistently followed;
·        
Ensure that media relations elements of organizational campaigns
are coordinated and aligned with ASEAN Foundation’s brand and overarching priorities;
·        
Conceptualize and develop various information materials on ASEAN
Foundation’s work for
communication and/or advocacy purposes (e.g. brochures, briefing kits, videos,
etc.); and
 
Website and
social media content

·        
Maintain and ensure that ASEAN Foundation’ website is updated
–         
Produce, edit and post website content as required
·        
Conceptualize, design, post in, and administer the social media
platform, i.e. Twitter, Facebook, Linkedin, Instragram and other relevant
online conversations
 
Media Relations
·       Develop a media outreach plan to identify and build relations with
a network of traditional and specialised media and maintain these relations to
increase the ASEAN Foundation’s media profile
·        
Produce media briefs, kits and timely press releases and build internal
capacity to work with media effectively
·      Coordinate the development and implementation of media relations
strategies, leveraging AF’s programs, stories, and people to enhance visibility
and public understanding of AF’s roles in the region
·        
Plan and lead media activities  such as programme, advocacy and report launches as well as special events
·        
Represent ASEAN Foundation and actively participate in
communications/public relations committees amongst ASEAN organizations;
 
Line management and
support

·        

Produce and compile regular activities reports and updates on the
implementation of the planned work activities;
·        
Develop budget for communications and media activities, manage
spending within budgets, and provide justifications for variances;
·        
Supervise consultants and service providers  that may be assigned to assist communication
and media works, ensuring competencies and output meets the program demands and
expectations; and
·        
As required liaise with external stakeholders; including
government, donors, partners etc.
 
Others
·        
Contribute to the identification, and documentation of best
practices and lessons learned and share this knowledge within and outside the
organization;
·        
Perform other duties as assigned by the Executive Director.
 
 
EDUCATION AND EXPERIENCE
Essential
·        
Completion of Bachelor degree in
relevant field combined with minimum 10 years of progressive experience in
communications, media relations, public relations or development fields
·        

Experience working collaboratively
across the nonprofit, private, and public sectors
 
Desirable
Postgraduate Degree in a relevant field with
minimum 8 years of progressive experience in communications, media relations,
public relations or development fields

 
 
QUALIFICATIONS AND TECHNICAL SKILL
Essential
·        
Skills on a wide range of communications tools, including digital,
media and marketing skills;
·        
Experience in writing press-release and case studies, article,
report, event management/coordination;Exceptional English communication skills, both
written and verbal. In particular, strong copy-writing and editing skills for
newsletter, brochures and websites
·        
Strong presentation skills
·        
Proven ability to develop relationships with media
 
Desirable
·        
Experience with desktop
publishing software, knowledge and skills in graphic design.
 
 
PERSONAL QUALITIES
·        
Excellent interpersonal skill
·        
Creative and innovative in developing and implementing
communication strategies, designing communication products and in using
different medium, including social media
·        
Ability to work on own initiative to build on and develop the job,
combined with the ability to work effectively as part of a team
·        
Developed capacity for tact, diplomacy and negotiation
·        
Good programme management skills, highly organized with good
attention to detail and developed ability to prioritise multiple tasks to meet
tight deadlines and organise works.
 
Submission of
application is Friday, 15 January 2016
Application (CV
and salary history and expectation) is to be submitted electronically to email
address:
[email protected]
 
 

0085071
Visit Today : 59
This Month : 5273
Hits Today : 247
Total Hits : 317648
Who's Online : 1
Visit Us On FacebookVisit Us On TwitterVisit Us On YoutubeVisit Us On Instagram