TERMS OF REFERENCE 

  Background
 Three
decades after ASEAN was
established, ASEAN Leaders recognised that: there remained inadequate shared prosperity, ASEAN
awareness and contact among people of ASEAN.  It
was of this concern that ASEAN Leaders established the ASEAN Foundation during
ASEAN’s 30th Anniversary Commemorative Summit in Kuala Lumpur Malaysia on 15
December 1997.        After
its establishment, the ASEAN Foundation has been tasked to
support ASEAN’s community building efforts by promoting greater awareness of
the ASEAN identity, human resource development, people-to-people interaction,
and close collaboration among the business sector, civil society, academia and
other stakeholders in ASEAN.  We
continue to complement ASEAN priorities. To date, we work to strengthen the
ASEAN Community.  We work in four thematic areas of education, arts and culture, media development and community building. We provide support in the form of scholarships, fellowships
internships and exchanges. We organize meetings, conferences, roundtables and
workshops in support of the ASEAN Community. Since its
inception in 1997, the ASEAN Foundation has successfully managed projects in
ten ASEAN countries to realise its mandate. The projects and activities of the
ASEAN Foundation range from training, workshops, scholarship grants, regional
forums and meetings, interactive activities and exchanges, seminars and
conferences, publicity and promotions.   GENERAL FUNCTIONS  The Communication
and Marketing Manager is a key member of the management team, bringing skills,
experience, commitment and passion to enhance, develop and add value to all the
ASEAN Foundation initiatives. Reporting to the Executive Director, the
Communication Manager will be responsible for
successfully raising the profile, building audiences and effectively
communicating the ASEAN Foundation’s mission, messages and work to meet
strategic and operational objectives. S/he will contribute significantly to
organisational growth and innovation.  In order to be
suitable for this position you must have substantial communications and public
relations experience. It is essential to have broad skills including devising, managing
and implementing a comprehensive and integrated communication plan covering
three major aspects of communications (media production, media relation, and public
engagement). S/he will oversee the development of all the Foundation’s
communication platforms ranging from digital media (website, social media, and
email newsletter), printed publication and audio-visual media products such as
documentaries, video reporting/documentation, and PSAs.  Under the media relation aspects, s/he will
establish and maintain good relationships with the media across the region as
an effort to enhance the Foundation’s visibility through increased media
coverage. Additionally under the public engagement aspect, s/he will develop
and implement public outreach initiatives by managing online and offline events
as well as conducting campaigns to enhance public awareness, engagement, and
understanding towards the Foundation’s works.  Strategic Communications and
Branding·        
Responsible for creating, implementing and
measuring the success of a comprehensive communications and public relations
programme that will       enhance the organisation’s image
and position within the marketplace and the general public, and facilitate
internal and external communications·        
Build and maintain effective internal
communication within the organisation ·        
Develop and oversee the corporate branding,
design principles and guidelines for all the ASEAN Foundation’s materials and
products, ensuring their consistent application·        
Ensure that media relations elements of
organisational campaigns are coordinated and
aligned with ASEAN Foundation’s brand and overarching prioritie·        
Developing editorial guideline for website, social
media content, and press release·        
Developing, and implementing social media strategy for
the Foundation Media Production ·        
Develop adequate and effective internal
information management systems to promote internal and external communication
objectives·        
Identifying and develop effective messages,
framing and means for delivering them to reach communication objectives·        
Ensure that the ASEAN Foundation has
effective communication resources that are up-to-date and accessible for all
staff with external relations responsibilities ·        
Plan, produce and disseminate newsletters
and other publications for both internal and external stakeholders ·        
Conceptualise,
develop, and produce various
information and promotional materials to internal and external audiences (e.g. brochures, magazine, newsletter, briefing kits, flyers, and other event-specific materials.)·        
Plan, develop and produce audio-visual products such
as documentaries, video documentation, PSAs, and many moreMaintain and
ensure that ASEAN Foundation’ website is updated·        
Produce, edit and post website content as
required·        

Conceptualize, design, publish,
and administer the social media platform, i.e. Twitter, Facebook, LinkedIn,
Instragram and other relevant online conversations·        
Oversee the production of Annual Report Media
Relations/Media Engagement·        
Develop a media outreach plan to identify

and build relations with a network of traditional and specialised media and
maintain these relations to increase the ASEAN Foundation’s media profile·        
Research, plan, and implement media placing\·        
Prepare and produce
media briefs, kits, media advisories, and timely press
releases and build internal capacity to work with media effectively·     Prepare, develop, and produce human-interest stories
to pitch to the media as an effort to leverage
ASEAN Foundation’s initiatives AF’s programmes and its impacts to enhance visibility and public
understanding of ASEAN Foundation’s role  in the region·        
Plan and lead media activities  such as press conference, media briefing, and
media interview·        
Represent ASEAN Foundation and actively
participate in communications/public relations committees amongst ASEAN

organizations;·        
Develop media database ·        
Disseminate press release and send out media
advisories to the Foundation’s list of media contacts·        
Prepare and produce report on the Foundation’s media
coverage (media monitoring) Public
Engagement/Event Management·        
Design, plan, and implement public
outreach activities such as organising online contest, social media quizzes, as
well as participating in a number of public events to enhance the Foundation’s
visibility·        
Provide support for event management such
as coordination with internal and external partners, event sponsors·        
Develop and produce engaging presentation
and materials support for conferences, forum, and other events that the Foundation
is participating Research·        
Provide a comprehensive social media
analytic report capturing insights of the Foundation’s existing social media
outlets (Facebook Fan Page, Twitter, Instagram, Linkedin, and Youtube) and use
the analytic for the development of the Foundation’s social media strategy·        
Provide a comprehensive website analytic
report to track the website traffic (number of visitors, page views, etc)·        
Provide analytic report for the
Foundation’s bi-monthly newsletter Line management and support·        
Produce and compile regular activities
reports and updates on the implementation of the planned work activities;·        
Develop budget for communications and
media activities, manage spending within budgets, and provide justifications
for variances;·      Supervise consultants and service
providers  that may be assigned to assist
communication and media works, ensuring competencies and output meets the
program demands and expectations; and ·        
As required liaise with external
stakeholders; including government, donors, partners etc.  Others·    Contribute to the identification, and
documentation of best practices and lessons learned and share this knowledge
within and outside the organization;·        Work with the Executive Director to
develop overall medium and long-term fundraising targets for each sector (high
value donors, corporate and high net worth individuals) aligned to the overall
strategic direction of the Foundation·        
Perform other duties as assigned by the
Executive Director  EDUCATION AND
EXPERIENCEEssential·       Completion of Bachelor degree in relevant
field combined with minimum 10 years of progressive experience in
communications, media relations, public relations or development fields ·        
Experience
working collaboratively across the nonprofit, private, and public sectors DesirablePostgraduate Degree in a relevant field with

minimum 8 years of progressive experience in communications, media relations,
public relations or development fields  QUALIFICATIONS AND
TECHNICAL SKILLEssential·        
Skills on a wide range of communications
tools, including digital, media and marketing skills;·        
Exceptional English
communication skills, both written and verbal. In particular, strong
copy-writing and editing skills for newsletter, brochures and websites·        
Experience in writing press-release,
articles, reports ·        
Experience in event management/coordination·        
Strong network with the media across ASEAN region·        
Strong presentation skillsDesirable·        
Experience with desktop
publishing software, knowledge and skills in graphic design.   PERSONAL QUALITIES·        
Excellent interpersonal skill·    Creative and innovative in developing and
implementing communication strategies, designing communication products and in
using different medium, including social media·        
Ability to work on own initiative to build
on and develop the job, combined with the ability to work effectively as part
of a team·        
Developed capacity for tact, diplomacy and

negotiation·        
Good programme management skills, highly
organized with good attention to detail and developed ability to prioritise
multiple tasks to meet tight deadlines and organise works.  REMUNERATIONA lump
sum monthly salary will be provided commensurate with the qualification and experience.  APPLICATION
PROCESS All
interested applicants to send application, stating the post with the following
documents: a) Application
letter; b) curriculum vitae and; c) salary history and expected salary to recruitment@aseanfoundation.org  DEADLINE
FOR APPLICATION
12 April 2017