Consultant – Marketing Strategy Development for Maluku Spice Market (Maluku Based)
Background: Spice
Up the Deal III (SUD III) is designed to foster systemic changes to develop
equitable nutmeg and clove markets in Indonesia’s Maluku Province (with a focus
on nutmeg). Building on previous phases, the program continues to work with
farmers, traders and other actors involved in the production, processing,
marketing and export of nutmeg on the Maluku islands. The program goalis to improve the performance
of these spice value chains to benefit poor farmers and increase their income,
by increasing the capacity of the Maluku Spice Council (MSC) to be an effective
business hub that advances the development of the spice market. The Spice
Council will support increased production, improvements in quality, and foster
‘win-win’ business relationships between farmer groups and buyers. In this
final phase, the program focuses on supporting the Maluku Spice Council to
fully take on leadership and management of market development efforts, thereby
ensuring the continuation of activities and building long-term sustainability.
marketing strategy for the Maluku Spice Council based on an assessment and analysis
of the nutmeg market, including the barriers and opportunities for promoting
the Maluku spice sector and attracting international buyers. The consultant will also provide detailed recommendations
for the Maluku Spice Council on actions to facilitate linkages between spice market
actors in both domestic and export markets.
following:Ø Design the market assessment
and analysis methodology (framework, data collection and interview methods, questionnaires,
identification of key informants) in consultation with Mercy Corps Indonesia.Ø Conduct literature researchØ Conduct site visits to Ambon and Seram
Island, Maluku Province.Ø Conduct meetings
and interviews with the Maluku Spice Council in Ambon as well as the Indonesia
Spice Council in Jakarta. Ø Conduct meetings
and interviews with key spice sector stakeholders who support, use or could
benefit from MSC market development services, including: the spice farmer association,
spice farmer business groups, traders, exporters, KADIN, Trade and Industry Department, Agriculture
Department, University, etc. .Ø
Research markets,
trading conditions and regulations (including recent or expected changes) for nutmeg
in key export markets that affect Maluku’s (and Indonesia’s) ability to access
export markets. Ø
Evaluate the market
challenges and develop potential solutions that can be enacted by the Maluku
Spice Council. Ø Propose a marketing
strategy that will support the MSC to achieve concrete results in line with its
goal; identify business opportunities that the MSC should pursue and recommend
areas for further work to develop specific marketing activities. Ø Identify
organizational development needs that will enable the Maluku Spice Council to
meet the demand for services by their constituents in the spice sector. Propose
systems changes that will allow MSC to improve its service delivery. Ø Present assessment
findings and recommendations and the proposed marketing strategy to Mercy Corps
Indonesia and the Maluku Spice Council during a workshop and seek feedback.Ø Complete a final report
on assessment findings and recommendations in English and Indonesia language (incorporating
feedback from Mercy Corps Indonesia on draft report).Ø Complete a
marketing strategy in English and Indonesian language (incorporating feedback
from Mercy Corps Indonesia on draft strategy).
methodologies to be used, planned actions, and timeline.Ø Presentation of
assessment findings and recommendations as well as the proposed marketing
strategy at a workshop with Mercy Corps Indonesia and Maluku Spice Council
members.Ø Submission of a report with assessment findings and
recommendations.Ø Submission of the proposed nutmeg marketing strategy
document.
CouncilØ Mercy Corps Director of Programs Ø Project Manager SUD
IIIØ Project Officer SUD III
Application Letter (include information of your daily rate) to rtoisutta@id.mercycorps.org
before 1 May 2017.
Thank you,Mercy Corps Indonesia