International Indonesia (CII), as an international NGO, has carried out large
scale operations in Indonesia, encompassing emergency operations, transitional
activities centered on agriculture and nutrition and a range of development
initiatives in such areas as water and sanitation, health and enterprise &
Indonesia in Kupang (East Nusa
Tenggara-NTT) is currently recruiting
the following position for its project:
MARKET ASSESSMENT CONSULTANT
MARKETING and COMMUNICATION SPECIALIST
2013, Care International Indonesia (CII) is implementing Adding Value on
Community Economic Activity Project ,which also familiar as ADVANCE project,
in Kupang District and Kupang Municipality, Nusa Tenggara Timur. ADVANCE
project committed to support 300 farmers through 19 farmer groups in 6
villages by providing technical assistances in piggery farming, improving
farmer’s capacities and skills as well as assist them to develop marketing
strategy for their piggery products.
with the CII support in marketing process, currently we are seeking a skilled
consultant / team of consultants to undertake a thorough market study across
District of Kupang and Kupang Municipality. There are six target villages;
Oebelo, Noelbaki, Manulai II, Tuapukan, Naibonat and Mata Air – depending on
project cost this could potentially be reduced to four villages which
represent both district and municipality. The analysis is likely to include
between 2-4 weeks in the field.
PURPOSE and SCOPE Of WORK
key objective of the study is to mapping piggery product’s market in and
connected to Kupang district and Kupang municipality as well as to analyze
the demand, supply and operational process along with any related legal
issues which may support assisted farmer groups to understand the current
situation of small scale piggery farming holistically.
the study aims to:
local potential market of piggery especially live pigs (seeds, breeder and
sow), fresh pork and its processed food, pig’s feed and piggery health
services (artificial insemination, castration, etc). Furthermore, this study
expected to provide information of predicted future market opportunity to
allow small scale farmers to proactive position themselves to seize them.
current market trends in terms of market demand and supply, price-scheduling
mechanism, market determinant factors, supply chains and government market
regulatory and control mechanism
possible potential risks the farmers may face in market and suggest possible
the strength, weakness and market opportunity of farmer’s current product and
come up with innovative and possibly recommendation related to its market
(e.g. ideas of packing and packaging, marketing models, etc) that can adopt
by small scale farmers.
practical input towards piggery business and its related business sectors
with sufficient profitability, such as capital requirements are required to
set up business in a range of sectors, what is the growth potential,
survivability rates, etc.
analysis of the current and potential future business opportunities in the
specified target villages – what types of business opportunities are likely
AUDIENCE and USE
key audience of the study is the assisted farmer groups of the project area
as the study would support them in understanding the market trends and
dynamic as well support those interested in value chain of their piggery
products. However, the assessment report will also be aimed primarily at
multiple stakeholders like decision makers and important stakeholders.
consultant(s) will have to map potential local and regional markets in terms
of type, size and volume of market, goods sold and bought, supply chain, type
of producers, suppliers and vendors, distance of the market from the targeted
villages, market associations/trade organizations, security
arrangement/situation especially for competitiveness.
detailed methodology should be provided showing how the research aims and
objectives will be met. As a guide, the study should consist of:
a. Literature review of
relevant project and external documentation; review of relevant documents
held by Care International Indonesia and its consultants as well as relevant
published literature and secondary sources.
b. Collection of further
data and collation data on future economic opportunity of farmer groups’
priority products; including identification of growth potential and
opportunity for start-up businesses in those products based on existing trends
and future potential, where possible, capital opportunities (both from
private sectors and or government), potential job creation (especially for
youth and women), applying sector growth estimates and job elasticity. It may
include small consumer’s survey of our current products (taste and packaging
or the processed food, level of price, etc).
constraints/challenges as needed and recommendations to respond to these;
this might be through review of the wider literature and or primary research
with farmers, private sectors, government and other key actors.
d. Field visits as primary
research to seek accuracy of information available in secondary sources as
well as assess potential market and its strategy approach for each priority
e. Provide debrief to Care
International Indonesia using either a draft set of results or PowerPoint presentation to summarize
preliminary findings and recommendations. This should be shortly after the
end of the field work.
f. Submit a draft study
report; of no more than 25 pages that corresponds to the requirements
outlined below in the ‘deliverables’ section.
g. Submit a final report
which incorporating any relevant feedback from project ADVANCE team.
should include the following:
proposal which including planned timeline and work plan, literature review of
all relevant secondary sources, detailed methodology/approach, planned
stakeholders to be consulted and sampling framework, data collection and
analysis tools, qualitative and quantitative protocols for data collection
framework to ensure we have a common understanding of key terms and sectors.
suggested improvements to existing study scope, as outlined in this document.
presentation of preliminary findings.
report written both in English and Bahasa Indonesia that meets the
requirements outlined below.
final report should be produced both in English and Bahasa Indonesia, jargon
free, clear and simply written. The main body of the report should not exceed
25 pages exclude annexes. Recommendation and findings should be backed up
with relevant data, with reference to the data source and need to be
structure of the report should cover the following:
Findings relating to the study questions;
for future action.
addition, the final report should contain at least the following annexes:
of meeting attended;
of persons interviewed;
other relevant material, including data collection tools;
technical data and sources.