[DevJobsIndo] ASEAN Foundation – Senior Communication Officer

 

TERMS
OF REFERENCE FOR SENIOR COMMUNICATION OFFICER (CONSULTANCY)


 


BACKGROUND


 


The
ASEAN Foundation (AF) was established in December 1997 by ASEAN Foreign
Ministers in fulfilment of the decision of the ASEAN Leaders. It is a
non-profit ASEAN body under the ASEAN Charter and is mandated to promote
greater awareness of ASEAN and greater interaction among the peoples of ASEAN,
as well as their wider participation in ASEAN activities.


 


 


JUSTIFICATION


 


The current communication
activities in AF are handled by different staff members, each with their own
assigned tasks. Recently, AF revised its communication strategy and develop its
communication objectives. The revision was undertaken to strengthen
institutional sustainability by raising public awareness of its work. It was
recognised that having a senior communication officer can provide better
support to enhancing the marketing and communication activities of the
organisation.


 


 


GENERAL OBJECTIVE


 


AF is looking for a
dynamic and senior member to its programme team. The person will be responsible
for successfully raising the profile, building audiences and effectively
communicating the AF’s mission, message and work to meet strategic and
operational objectives.


 


 


TASKS OF THE SENIOR COMMUNICATION OFFICER


 


Strategic


  • Ensure
    the successful implementation of AF’s communication strategy
  • Contribute
    to the AF’s outreach and funding raising efforts
  • Build

    AF’s brand and position


 


Communication


  • Support
    the Executive Director in identifying and developing effective messages,
    framing and means for delivering them to reach communication objectives
  • Ensure
    that communications activities promote an accurate image of the organization
    and its programmes amongst media and other targeted audience
  • Prepare
    materials, guides (e.g. tone of voice guidelines) and other resources (e.g. boiler
    plate and case statements)
  • Oversee
    the corporate branding, design principles and guidelines for all AF’s materials
    and products, ensuring their consistent application
  • Prepare
    and edit news releases, briefing notes, backgrounders, features, media talking
    points, question and answer documents
  • Produce
    media briefs, kits and timely press releases and build internal capacity to work
    with media effectively
  • Manage
    and strengthen AF’s Alumna Scholars and model ASEAN Meeting portals
  • Oversee
    the production of AF’s Annual Report 2015


 


Marketing


  • Provide
    creative development and crafting presentations for a variety of companies
  • Develop
    communications and marketing plans and/or messages
  • Write
    proposals, plans, pitches, marketing pieces, internal communications pieces and
    press releases relating to AF’s corporate partnerships
  • Develop
    and manage an effective system for identifying events and increasing AF’s
    participation in such events
  • Oversee
    day-to-day media relations and marketing plans from inception to execution,
    hitting all deliverables on time;


 


Website and
social media content


  • Support
    the social media intern to generate social media content including, text,
    photos, videos and audio for use across AF’s website, Twitter feeds and
    Facebook pages
     


External
representation


  • Represent
    AF’s externally as required


 


Administrative


  • Responsible
    for regular reporting related to the Executive Director
  • Support

    the Board of Trustees’ meeting by overseeing the production of Board papers


 


 


EXPECTED RESULTS


 


  • Effective messages developed
    for AF’s communication needs
  • Guidelines for tone of voice
  • Boiler plate for AF
  • Case statements for AF
    thematic areas
  • Communication and media materials
    developed, edited and ready for publication (e.g. proposals, e-news, news
    release, press releases, etc)
  • Inputs to strengthen the
    Alumnae and model ASEAN meeting portals
  • Timely delivery of AF Annual
    Report 2015
  • Updated social media post


 


 


 


TIME FRAME


 


The position will be based
in Jakarta, Indonesia for a contract period of 6 months. 


 


 


REMUNERATION


 


A lump sum
quotation is required including fees and other relevant expenses.


 


 


QUALIFICATIONS AND SKILLS


 


  • Bachelor’s degree in business administration, marketing, communications,
    or other relate fields, with knowledge of communication and marketing
    principles (a post graduate degree is desirable)
  • At least 5 years of professional work experience in communications and
    marketing or public relations
  • More than two years of experience in designing, editing and producing
    publications, especially reports and briefs
  • Experience in brand management  
  • Highly skilled in conceptualizing, writing and selling to internal and
    external audiences
  • Advanced English-language writing, editing and spoken
    English
  • Excellent oral communication skills, including
    presentation (Powerpoint or Prezi) with strong attention to detail
  • Website content editing and proofing
  • Social Media
  • Knowledge of MS Office applications
     
     
    APPLICATION PROCESS
     
    Interested
    Indonesians or ASEAN nationals based in Indonesia
    are to send application, stating
    the consultancy assignment – Senior Communication Officer with the following documents to
    [email protected]
    – a) application letter, b) curriculum vitae c) samples of work and d)
    financial proposal containing work plan specifying a total lump sum amount (we
    only process the proposal that offers price and work plan)
     
     
    DEADLINE FOR APPLICATION
     
    Monday, 26 October 2015


 


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