[DevJobsIndo] ASEAN Foundation – Senior Communication Officer
TERMS
OF REFERENCE FOR SENIOR COMMUNICATION OFFICER (CONSULTANCY)
OF REFERENCE FOR SENIOR COMMUNICATION OFFICER (CONSULTANCY)
BACKGROUND
The
ASEAN Foundation (AF) was established in December 1997 by ASEAN Foreign
Ministers in fulfilment of the decision of the ASEAN Leaders. It is a
non-profit ASEAN body under the ASEAN Charter and is mandated to promote
greater awareness of ASEAN and greater interaction among the peoples of ASEAN,
as well as their wider participation in ASEAN activities.
ASEAN Foundation (AF) was established in December 1997 by ASEAN Foreign
Ministers in fulfilment of the decision of the ASEAN Leaders. It is a
non-profit ASEAN body under the ASEAN Charter and is mandated to promote
greater awareness of ASEAN and greater interaction among the peoples of ASEAN,
as well as their wider participation in ASEAN activities.
JUSTIFICATION
The current communication
activities in AF are handled by different staff members, each with their own
assigned tasks. Recently, AF revised its communication strategy and develop its
communication objectives. The revision was undertaken to strengthen
institutional sustainability by raising public awareness of its work. It was
recognised that having a senior communication officer can provide better
support to enhancing the marketing and communication activities of the
organisation.
activities in AF are handled by different staff members, each with their own
assigned tasks. Recently, AF revised its communication strategy and develop its
communication objectives. The revision was undertaken to strengthen
institutional sustainability by raising public awareness of its work. It was
recognised that having a senior communication officer can provide better
support to enhancing the marketing and communication activities of the
organisation.
GENERAL OBJECTIVE
AF is looking for a
dynamic and senior member to its programme team. The person will be responsible
for successfully raising the profile, building audiences and effectively
communicating the AF’s mission, message and work to meet strategic and
operational objectives.
dynamic and senior member to its programme team. The person will be responsible
for successfully raising the profile, building audiences and effectively
communicating the AF’s mission, message and work to meet strategic and
operational objectives.
TASKS OF THE SENIOR COMMUNICATION OFFICER
Strategic
-
Ensure
the successful implementation of AF’s communication strategy -
Contribute
to the AF’s outreach and funding raising efforts -
Build
AF’s brand and position
Communication
-
Support
the Executive Director in identifying and developing effective messages,
framing and means for delivering them to reach communication objectives -
Ensure
that communications activities promote an accurate image of the organization
and its programmes amongst media and other targeted audience -
Prepare
materials, guides (e.g. tone of voice guidelines) and other resources (e.g. boiler
plate and case statements) -
Oversee
the corporate branding, design principles and guidelines for all AF’s materials
and products, ensuring their consistent application -
Prepare
and edit news releases, briefing notes, backgrounders, features, media talking
points, question and answer documents -
Produce
media briefs, kits and timely press releases and build internal capacity to work
with media effectively -
Manage
and strengthen AF’s Alumna Scholars and model ASEAN Meeting portals -
Oversee
the production of AF’s Annual Report 2015
Marketing
-
Provide
creative development and crafting presentations for a variety of companies -
Develop
communications and marketing plans and/or messages -
Write
proposals, plans, pitches, marketing pieces, internal communications pieces and
press releases relating to AF’s corporate partnerships -
Develop
and manage an effective system for identifying events and increasing AF’s
participation in such events -
Oversee
day-to-day media relations and marketing plans from inception to execution,
hitting all deliverables on time;
Website and
social media content
social media content
-
Support
the social media intern to generate social media content including, text,
photos, videos and audio for use across AF’s website, Twitter feeds and
Facebook pages
External
representation
representation
-
Represent
AF’s externally as required
Administrative
-
Responsible
for regular reporting related to the Executive Director -
Support
the Board of Trustees’ meeting by overseeing the production of Board papers
EXPECTED RESULTS
-
Effective messages developed
for AF’s communication needs -
Guidelines for tone of voice
-
Boiler plate for AF
-
Case statements for AF
thematic areas -
Communication and media materials
developed, edited and ready for publication (e.g. proposals, e-news, news
release, press releases, etc) -
Inputs to strengthen the
Alumnae and model ASEAN meeting portals -
Timely delivery of AF Annual
Report 2015 -
Updated social media post
TIME FRAME
The position will be based
in Jakarta, Indonesia for a contract period of 6 months.
in Jakarta, Indonesia for a contract period of 6 months.
REMUNERATION
A lump sum
quotation is required including fees and other relevant expenses.
quotation is required including fees and other relevant expenses.
QUALIFICATIONS AND SKILLS
-
Bachelor’s degree in business administration, marketing, communications,
or other relate fields, with knowledge of communication and marketing
principles (a post graduate degree is desirable) -
At least 5 years of professional work experience in communications and
marketing or public relations -
More than two years of experience in designing, editing and producing
publications, especially reports and briefs -
Experience in brand management
-
Highly skilled in conceptualizing, writing and selling to internal and
external audiences -
Advanced English-language writing, editing and spoken
English -
Excellent oral communication skills, including
presentation (Powerpoint or Prezi) with strong attention to detail -
Website content editing and proofing
-
Social Media
-
Knowledge of MS Office applicationsAPPLICATION PROCESSInterested
Indonesians or ASEAN nationals based in Indonesia are to send application, stating
the consultancy assignment – Senior Communication Officer with the following documents to [email protected]
– a) application letter, b) curriculum vitae c) samples of work and d)
financial proposal containing work plan specifying a total lump sum amount (we
only process the proposal that offers price and work plan)DEADLINE FOR APPLICATIONMonday, 26 October 2015
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