TOR – Expression of InterestCommunication and Media
Campaign Consultant – SETAPAK II Program BackgroundThe Asia Foundation through SETAPAK II program,
works to improve forest and land use governance in Indonesia. Supported by
United Kingdom Climate Change Unit (UKCCU), SETAPAK II program aims to reduce
deforestation and degradation rate by promoting good forest and land governance
as fundamental element to ensure the benefits of natural resources are
distributed sustainably and equitably.  These efforts consider strong engagement among
Indonesian government, Civil Society Organizations, and communities for
effective advocacy, and
encourages participations as well as innovations from various elements.  In order to disseminate the forest and land
governance issues in SETAPAK II working areas, it is important to develop strategic
communication approaches to capture and promote diverse initiatives, and gain
public awareness and participations on particular issues. In particular,
effective information sharing will be optimized by utilize communication

channels (websites, Facebook, Twitter, Youtube, Instagram, newsletters, and
other tools), managing information from various partners and key actors,
maintaining good relations with mainstream media and netizens, documenting
relevant activities, and implementing offline events, such as public discussion
or mini exhibition are expected could support campaign and advocacy efforts in
local and national level.  Considering the importance of public outreach in
land and forest governance sectors, SETAPAK II seeks communication expert to works
as consultant and develop communication strategy to be implemented during the program and provide assistance
related with SETAPAK II communication and public outreach works.  Scope of
WorkTo ensure that the SETAPAK II communication products
could reach its targeted audiences, and the key messages on land and forest
governance will be distributed thoroughly, the communication consultant should
manage the information from various sources and disseminate several issues which
related to forest, land use management and its governance aspects to relevant
channels. The communication consultant should perform the
following tasks: Task 1.
Utilize Communication ChannelsThe consultant will manage the SETAPAK II social
media channels, including website and bulletin which requires:

• Preparing media operator who will actively engage
  with SETAPAK II and its partners in collecting and preparing content, post,
  share, and engage in online forums, live blogs/streaming/tweets
• Ensuring the website is secure and actively
  contribute in promoting learnings from SETAPAK II program
• Maintaining good relation with media and
  actively share the current issues on land and forest governance for consistent
  and effective engagement  
• Collecting facts and lesson learns to be
  published in various SETAPAK II communication tools
• Integrate SETAPAK II communication and campaign
  strategies with potential channels and communities.

Task 2.
Design and LayoutThe consultant is expected to support in designing
SETAPAK II communication materials and promotion tools and ensure the design
could support engagement contents for public. Task 3. Public
Outreach through Audio-visual MaterialsGood public engagement involves mature
communication strategies, which often supported by strong audio-visual
contents. The consultant should be documenting important actions taken by
SETAPAK II and its partners throughout provinces and managing the distribution
of the informative contents (infographics, photos, short videos, etc.). Task 4.
Public EventsDissemination of information could reach policy
makers and public through several medium. Discussion or exhibition are some of
the methods used to gain public participation, media coverage, and if possible
follow-up from government. Time
FrameThe overall activities will take one year, starting
from March 2017 to March 2018. DeliverablesIntegrated communication strategy:– Drafting and implement
communication strategies to be integrated in local and national level. This will include
engagement with partners, content production, and distribution of information–
Public events which will invite various elements to participate and spreading
the issues to support advocacy in land and forest governance.–
Communication tools/materials
to support SETAPAK II activities, includes engagement through online and offline
activities.  ApplicationTAF will conducting bidders conference that will
give an opportunity to explain the details of the project. The bidders
Conference will be held in TAF office on January
25^th, 2017 at 2 p.m. For those who may interested to apply should
send their Expression of Interest by January 23^rd by 3 p.m. at the
latest to [email protected] with
subject: “EoI Communication Consultant –
SETAPAK 2: organization name”. Should the applicants have questions, you may send
the questions by email to [email protected]
by January 20^th, 2017 at the latest by 5 p.m. and with subject:
“Q&A EoI Communication Consultant – SETAPAK 2”. Following the bidders conference, interested
applicants will be following up by sending the proposal to [email protected] with subject: “Proposal – Communication Consultant –
SETAPAK 2: organization name”. The deadline for the proposal is January 31^st, 2017.   thank you!