THE TERMS OF REFERENCE OF GRAPHIC DESIGN SERVICEBACKGROUNDThree decades after ASEAN was established,
ASEAN leaders recognized that: there remained inadequate shared prosperity,
ASEAN awareness and contact among people of ASEAN. It was of this concern that
ASEAN leaders established ASEAN Foundation during ASEAN’s 30^th
Anniversary Summit in Kuala Lumpur Malaysia on 15 December 1997, ASEAN
Foundation is an organisation from and for the people of ASEAN. The Foundation
exists because of one vision: to build a cohesive and prosperous ASEAN
Community. As an ASEAN’s body, the Foundation is tasked to support ASEAN mainly
in promoting awareness, identity, interaction and development of the people of
ASEAN. For more information, visit: https://www.aseanfoundation.org
  JUSTIFICATIONIn the year of 2017, the ASEAN Foundation
is partnering with SAP to implement ASEAN-wide initiatives on Digital Literacy,
ASEAN Academy Cube, and ASEAN Social Entrepreneurship. Additionally, with the
support from the S. Rajaratnam Endowment Fund, the Foundation is also preparing
to launch its joint-initiative “S Rajaratnam Endowment-ASEAN Community Forum
Series” seeking to foster people-to-people engagement at the community level by
involving CSOs across 10 ASEAN Member States to come together, build
partnership and integrate community sentiments into regional solutions.  The Foundation’s role in supporting the ASEAN
Community Building is evident through one of the Foundation’s flagship
programmes “ASEAN Farmers’ Organisations Support Programme (AFOSP).” It is a
European Union (EU) and International Fund for Agricultural Development (IFAD)
grant for a multi-stakeholder project which aims to improve the livelihoods and
food security situation of smallholder farmers and rural producers in ASEAN
countries. The role of the ASEAN Foundation in AFOSP focuses on promoting
policy dialogues and interactions between farmers and rural organisations and relevant
ASEAN bodies. Meanwhile, under our thematic area of
education, the ASEAN Foundation initiated the ASEAN Foundation Model ASEAN
Meeting (AFMAM) to introduce ASEAN and how it works to youth. In the Model
ASEAN Meeting programme, it is not only introducing ASEAN but improving the
skills of ASEAN youth to negotiate and to lobby which are main skills in
diplomacy. To support those initiatives, a
well-designed communication and promotional products are urgently needed.
Visually-attractive publication incorporating both functionality and aesthetic
is essential to ensure high visibility of the initiatives as well as to convey its
success stories better to various stakeholders and broader audience.   GENERAL OBJECTIVEThe main roles of
the graphic design consultant are to suggest and
implement design concept that incorporates functionality and aesthetics.
Under the supervision of the Communications and Marketing Manager and with
guidance from the Executive Director, the consultant will provide design
service to develop communicative and engaging publication and promotional
materials needed for the SAP-sponsored initiatives, S. Rajaratnam
Endowment-ASEAN Community Forum Series, the ASEAN Farmers’ Organisations
Support Programme (AFOSP), and ASEAN Foundation Model ASEAN Meeting (AFMAM). H/she
should be able to present the design ideas in an attractive and communicative
visual arts.  TASK OF THE
CONSULTANT·        
To create and suggest design ideas based on
knowledge of layout principles and esthetic design concepts·        
Determine the size and arrangement of
illustrative material and copy, and select style and size of type·        
Implement the design concept·        
Review final layouts or templates and suggest
improvements as needed EXPECTED
OUTPUTS / DELIVERABLES The design
services needed for the initiatives will comprise in these following items: 1.   ASEAN-SAP Initiatives 1.1.   ASEAN Data Science Explorers (data
analytic competition)·        
Logo design ·        
E-posters (including posters for call for
application, winner announcements, e-profile of selected teams, etc)·        
Event publication (backdrop, banner,
participants-pack, programme agenda, certificate, photo booth properties, and
merchandise)·        
A set of infographic (steps to submit
application and facts about ASEAN Data Science Explorer)·        
Project report·        
Factsheet and brochure/flyer 1.2.
ASEAN Academic Cube (a job and learning portal) ·                                
Factsheet and brochure/flyer·        
E-posters (opportunities/events
announcement, profiling members of academic cube, etc)·        
Infographic (facts about Academic Cube) 1.3.ASEAN
Social Entrepreneurship·        
E-posters (stories from SAP employees,
stories from the ASEAN SEs)·        
Infographic (facts about ASEAN Social
Entrepreneurship)  2.   S. Rajaratnam Endowment-ASEAN Community
Series·        
Logo design·        
E-posters (highlighting the forum and
profiling the selected participants, etc)·        
Event publication (e-invitation, backdrop,
banner, participants-pack, programme agenda, certificate, photo booth
properties, and merchandise)·        
A set of infographic (facts about S.
Rajaratnam Endowment-ASEAN Community Series)·        
Project report·        
Factsheet and brochure/flyer·        
Project report(booklet) 3.      ASEAN Farmers’ Organisations Support Programme
(AFOSP) ·        
Booklet (highlighting success stories of
AFOSP)·        

Infographic·        
Event publication (e-invitation,
e-posters, backdrop, banner, participants-pack, programme agenda, certificate,
photo booth properties, and merchandise)·        
Learning material (booklet/brochures) 4.     
ASEAN
Foundation Model ASEAN Meeting (AFMAM) ·        
Factsheet/brochure highlighting the
initiative·        
Infographic highlighting the impact of the
initiative (key success), steps to apply for AFMAM, tips to be a successful
student delegate, etc·        
Event publication (e-banner, backdrop,
certificate, roll up banner, participants-pack, programme agenda, photo booth
properties, e-posters)·        
E-posters to profile the selected team·        
Call for application (e-posters to
announce the application and the selected teams)·        
Redevelopment of AFMAM guideline book  TIME FRAMEThe duration of the consultancy is 9 months starting from 6 February to 6
October 2017   REMUNERATIONA lump sum quotation is required including fees and other relevant expenses  QUALIFICATION AND
SKILLS·        
Good command of English ·        
Ability to use various design software particularly
the Adobe Suite including InDesign, Photoshop and Illustrator and CorelDraw. ·        
Knowledge of and experience Macromedia Dreamweaver
QuarkXpress would be an added advantage·        
Of necessity are creativity, originality, fluency of
Ideas, information ordering and problem sensitivity·        
Must have an eye for details·        
Demonstrable ability to work under a tight schedule
and deliver timely and quality materials  PROCUREMENT PROCESSAll interested applicants to send the proposals/documents, stating the
assignment of GRAPHIC DESIGN CONSULTANT in the subject line, with the
following documents submission to [email protected]
ü  letter of interestü  company profile, curriculum vitae of
consultant or team of consultantsü  sample of designs (with links or
images)ü  financial proposal containing work
plan specifying a total lump sum amount (we only process the proposal that
offers price and detail work plan).DEADLINE FOR SUBMISSION:Please
submit the complete documents by 31
January 2017
Only
shortlisted candidates will be notified.Please click the following link: GRAPHIC DESIGN SERVICE | ASEAN Foundation