TERMS OF REFERENCE FOR A WEB DESIGN AND DEVELOPMENT INTERN   BACKGROUNDThree
decades after ASEAN was established, ASEAN leaders recognised that: there
remained inadequate shared prosperity, ASEAN awareness and contact among people
of ASEAN.  It was of this concern that
ASEAN leaders established ASEAN Foundation during ASEAN’s 30th Anniversary
Commemorative Summit in Kuala Lumpur Malaysia on 15 December 1997.        ASEAN
Foundation is an organisation from and for the people of ASEAN. The Foundation exists
because of one vision: to build a cohesive and prosperous ASEAN Community. As
an ASEAN’s body, the Foundation is tasked to support ASEAN mainly in promoting
awareness, identity, interaction and development of the people of ASEAN. For
more info about the ASEAN Foundation, visit: www.aseanfoundation.org   GENERAL
OBJECTIVEThe ASEAN Foundation seeks a Web Design and
Development Intern to play an active role in the development of the ASEAN
Foundation’s digital media particularly the Foundation’s website and email
marketing. Under the supervision of a Communications and Marketing Manager and
with guidance from the Executive Director, the intern will help develop the
Foundation’s website, e-newsletter, and other email marketing. S/he will
regularly analyse and report on the activities on the foundation’s website
using the web-analytics. S/he will distribute email newsletter, report and
analyse its effectiveness. The intern will learn how to improve the Foundation’s
digital media development particularly in the www.aseanfoundation.org by developing
attractive and engaging online images and presentations. SUMMARY
OF ROLE  Website·        
Generate and update content on
the website·        
Create banners, images, posters
etc for display on the website (using products like Photoshop)·        
Design website promotions and
online campaigns·        
Produce short video/animated
gifs for web use·        
Retouching and sizing images·        
Optimising web page content for
search engines·        
Implement Google Adwords to
help increase website traffic·        
Investigate and report any
operational/technical issues arising·        
Plan, define and implement
website changes and functional improvements Email
Marketing (E-newsletter, e-invitation)·        
Develop template for
e-newsletter·        
Implement coding for email
newsletter using mailchimp·        
Produce e-newsletter based on
the content provided by the Communications Manager·        
Implement effective
distribution for email newsletter and e-invitation. Research
and Development·        
Monitor key performance
indicators on the website and develop plans to improve them (web analytic)·        
Investigate, evaluate and
assess new ways of generating additional traffic·        
Produce reports to analyse the
performance of the online media products namely website, and e-newsletter (via
reports, analytics, surveys etc) EXPECTED
OUTPUTS / DELIVERABLES ·        
Updated website of the ASEAN
Foundation in a timely and regular manner·        
All content is presented in an
engaging and attractive look, layout, and feature of a website·        
Engaging and attractive
e-newsletter is produced and distributed based on agreed schedule·        
Short video/animated gifs for
web use is produced·        
Monthly web-analytics performed
in a timely manner  EXPECTED OUTCOMESThe internship provides an opportunity
for the intern to gain experience working in an ASEAN body and provides the
intern with the opportunity to learn about ASEAN affairs – the work of the
ASEAN Foundation to support the ASEAN community building process. The intern
can gain knowledge about the work environment and work ethics as well as skills
in media production and management and digital marketing.  QUALIFICATIONS AND
SKILLS·        
Currently enrolled as an undergraduate or
postgraduate student·        
Computer literate and advanced skill in Multimedia
design, programming, and digital imaging·        
Strong visual design skills (good sense of balance,
grid, color, typography, etc.)·        
Proficiency in HTML, HTML5, CSS, PHP, Photoshop,
CMS tools, Java Script, or other Web Design·        
Previous experience of website development and
digital media production·        
Familiarity to use Google Adword and email
marketing software·        
Advanced proficiency in Adobe Creative Suite
preferred·        

Basic understanding of Google products such as
Webmaster Tools & Analytics would be desirable·        
Interns also must have the ability to work
independently and demonstrate initiative, in addition to being able to handle
multiple tasks and prioritize.  TIME FRAME3-6 months Starting
date: as soon as possible.   REMUNERATION
The internship is voluntary and unpaid.   APPLICATION PROCESS
Please e-mail a one page cover letter, CV and a portfolio of work samples to [email protected]
and [email protected] before 31 January 2017.
Please mention Web Design and Development Intern in the subject line.
Only shortlisted candidates will be notified.

 WEB DESIGN AND DEVELOPMENT INTERN | ASEAN Foundation