Digital Marketing Specialist(Short Term : Up to 60 days)Project Overview and RolePRISMA (The Australia Indonesia Partnership for Promoting Rural Income
through Support for Markets in Agriculture) aims to contribute to a 30%, or
more, increase net incomes for 1,000,000 poor rural female and male farmers,
300,000 of which will be reached by mid of 2018. PRISMA focus on five
provinces, namely: East Java, East Nusa Tenggara, West Nusa Tenggara, Papua and
West Papua. One of commodities that PRISMA currently intervene is vegetable.    In the rural areas in East Java, Nusa Tenggara Barat and Nusa Tenggara
Timur, knowledge flows along the vegetable value chain are commonly lacking.
Smallholder farmers have few channels for obtaining information on new
technologies or good cultivation practices in vegetable farming. Although
government and input companies provide extension services, their coverages is
limited. Farmers mainly get information through farmer groups. However, when
farmer group is not existing, knowledge flow from peer farmers is rare, since
peer farmers are usually unwilling to share their knowledge.  To address this constraint, PRISMA has intervention in vegetable sector
focuses on utilizing Mobile Application to strengthen dissemination of farming
practices knowledge, provide wider market channel options information and
promote better crop planning to smallholder farmers in those provinces. A broad
range of market actors will be involved in dissemination of information, which
are agro-input seller, nurseries, lead farmers, extension staffs, and vegetable
traders.  
The Mobile Application has been launched in April 2017. To increase the
awareness and engagement to the Mobile Application, various marketing channels
are used. One of the marketing channel is through online / digital marketing.  Why Should You Apply?

• Competitive salary and benefits.
• Rare opportunity to work in a role on an Australian government funded program.
• Great opportunity to further your knowledge and experience in M4P, operations and finance on a donor funded program.

 ApplicationApplications close on Tuesday 08 August 2017. Please apply via this link.The position is open to Indonesian nationals only and female candidates are strongly encouraged to apply. ResponsibilitiesThe objective of this consultancy
is to formulate digital marketing strategy for the Mobile Application and
implement the strategy along with the content specialist. Under the direction of Senior
Business Consultant of Vegetable Intervention, the Digital Marketing specialist
is expected to deliver the following areas of work:

• Formulate
  strategy for Mobile Application digital marketing (Content Marketing, SEO, SEM,
  and Social Media Marketing)
• Implement
  and improve the strategy based on the updated condition (from analytics and
  other tools) and give weekly and monthly progress report.
• Train and
  work together with the in-house digital marketing who handle the Mobile
  Application.
• Increasing
  Mobile Application brand awareness and engagement.

Key Selection Criteria Essential skills and experience:

• Deep understanding of overall
  digital marketing (Content Marketing, SEO, SEM, and Social Media Marketing)
  with minimum 3 years’ experience
• Ability to formulate digital
  marketing strategy as well as implementing it
• Ability to positively influence
  people’s behaviours through content and social media by means of storytelling
  and content creation
• Deep understanding of social
  media landscape in the Indonesia and major marketing channels
• Demonstrate application performance
  and marketing analytics tools knowledge
• Excellent written, visual and
  oral communication skills (English and Indonesia)
•  Identify potential crisis
  situations and apply issue resolution techniques online to diminish issues
• Positive attitude, detail and
  customer oriented with good multitasking