Term of Reference (ToR)

Consultant for Fundraising

Project leads Generation Social Media

1.     
Background

Yayasan Sayangi
Tunas Cilik partner of Save the Children will launch a Telefundraising campaign
to engage individual donor and has prepared a series of fundraising campaign
which one of the techniques is using telemarketing that is proven a potential effective
as a way to connect with donors. This telefundraising campaign will follow up
or contact people who sign up through online campaign that publish in the
social media or others online portal

2.     

Objectives of the consultancy

To provide a leads generations campaign through
social media campaign and provide potential data for those interest to support Yayasan Sayangi
Tunas Cilik partner of Save the Children campaign or appeals

3.     
Specific Objectives (if any)

4.     
Period of the consultancy

3^rd April 2017 – 22 December 2017

5.     
Methodology (if any)

6.     
Detail of activities and timeline

7.     
Expected Deliverables and Submission Date

1.     Generated 25,000 data in the specific project (April 2017 – December
2017) delivered timeline will be per month base on the agreement

2.     KPI’s of the leads generation social media project:

–       Campaign through social media

–       Providing data of supporter (name, email, phone/mobile, age and others
relevant data) for age min 25-year-old

–       Able to do location base supporter

–       Provide a content marketing strategy

–       Data reporting base on the agree format

3.     Performance will be evaluated monthly base on the agree KPI’s to
determine next month steps and improvements required to the services

8.     
Proposal structure/requirement (if any)

9.     
Criteria for the consultant selection based on competency and
expertise or core and technical competencies

a.  
Consultant or agency who specialized
providing data by campaigning through social media platform (FB, IG, others)

b.       
Has proven track record of success in
doing online leads generation.

c.     Preferably
has the experience of doing work with nonprofit.

10.  
Submission deadline

Email to: procurement.indonesia@savethechildren.org
with subject: Consultant for Fundraising-Social Media-(name of your company)
before 25 February 2017 COB. For detail information, please visit the following link : https://indonesia.savethechildren.net/jobs/job-details/538