RFP : Face to Face Recruitment Agency – One time
donor program

Yayasan Sayangi Tunas Cilik

I               Introduction

 Indonesia is one of the countries
in Asia where Save the Children will start to fundraise directly with the
public, recognising the potential of a growing middle-class with an
increasingly significant income. There are currently about 74 million Middle-Class
and Affluent Customers (MACs) in Indonesia, and this number will double by
2020, to roughly 141 million people. During that period, some 8 million to 9
million people will enter the middle class each year (in 2020, the island of
Java alone will have more MACs than the entire population of Thailand).  In Indonesia Save the Children have legal
entity as Yayasan Sayangi Tunas Cilik, a foundation that establish in 12 May
2014.

Increasingly, people giving to
charities want to feel engaged and part of a movement for change. This could
take the form of giving money; this could also take the form of feeling part of
a network of concerned and active citizens taking action for social good.
Combination of both is ideal. In this regard, the fundraising strategy should
come along a strong public facing campaign proposition/a strong product, where
people feel engaged and concerned, with the perspective of building first a
strong and large pool of people reached by our campaign and then becoming
potentially campaigners themselves (and potentially starting giving funds to
Save the Children too). Both the fundraising and the public campaign should be
the opportunity to promote Save the Children’s brand, core values Save the
Children stands for and the changes we would like to see happening for children
in Indonesia.

In 2017,
we  will test face to face channel to
recruited one time donation program, as one of the new acquisition channel ,
this one time donor than will be converted become regular donors program.. Face
to face channel already proven as an effective channel for organization to
approach the potential donors and convert them as financial donors. With
utilize direct campaign, communication kits and public area it’s effective to
reach donors base on organization segmented.

 II             Objectives
of the Face to Face Agency

 Face to face acquisition proven to be a strong acquisition channel that
use by organization all over the world to get support from commitment donors.
In Indonesia this systematic method introduce by Greenpeace in 2006 when they
test their direct dialogue program and other organization already have
establish system for Face to Face in Indonesia (WWF, SOS Chidlren’s Villages,
UNICEF, Heart Foundation). Save the Children in Indoensia started in 2014 from
regular monthly donation program.

Diversify from regular monthly donation and approach new market of
individual donors, one time donation program will be the new approach of
regular monthly donation

the objective for agencyare:

–     
Create Recruitment Plan and Projection
Plan for 3 month program

–     
Recruitment of Fundraiser

–     
Recruit 1,800 one time  donors in 2017 (July – September 2017)

–     
Average donation IDR 100,000 in 2017

  III            Suggested
ProcessFace
to Face Agency will develop recruitment strategy plan for  and projection plan for , this need to provide
information such as:

1.       Estimation of no new donors that will be recruited

2.       Estimation of new database that will be retrieved

3.       No of recruiter

4.       Attrition rate

5.       Delinquency rate

6.       Estimation of income

7.       Estimation of expenditure and budget

IV            Activity
and Timeline

VI            Deliverables

 The F2F
Agency deliverable

·        
Recruitment
Strategy

·        
F2F
Projection income and expenditure 2017

·        
One time
donors base on the agree KPI’s