Terms of Reference

Assignment: Development
of Marketing Tools for Water and Sanitation Loan ProductType: Individual
or FirmDeadline for
Applications: March 16, 2016Background:  About Water.orgWater.org is a U.S.-based, non-governmental organization working
to increase access to water, sanitation and hygiene (WASH). Through the WaterCredit program,
Water.org partners with
financial institutions, especially microfinance institutions (MFIs), to develop
loan products to finance construction of water, sanitation and hygiene (WASH)
facilities for low income households.[1]
Since 2003, Water.org has implemented WaterCredit programs
with 52 partner financial
institutions in 9 countries, facilitating over 573,000 WASH loans totaling over
US$120 million. Water.org has offices in five
countries and works in Latin America, Africa, South Asia and
Southeast Asia. Water.org
launched WaterCredit in the Indonesia in 2014 and established partnerships with
several microfinance institutions to launch WASH microfinance and increase
access to WASH in Indonesia. 

About Microfin

Microfin was
established in 2004 focusing in developing Sharia Microfinance Institutions
(Sharia MFIs) and empowering Micro, Small, and Medium Enterprises (SMEs).  Through developing Sharia MFIs, connecting
quality of networking and providing program assistance, Microfin optimizes the Sharia
MFI and MSMEs industry. Currently, Microfin serves a network of 2,000 Sharia
MFIs (known as Baitul Mal wat Tamwil
or BMTs) across 33 of the 34 provinces of Indonesia.  Working
together, Water.org and Microfin will build the capacity of these BMTs to
deliver water and sanitation financing to thousands of underserved Indonesian
households, enabling investment in WASH facilities such as piped water
connections, wells, water tanks, toilets, and septic tanks. Over a three-year
partnership, Water.org will work with Microfin to enable an estimated 75 BMTs
to provide affordable WASH financial products to low-income households and
communities.  Water.org will
simultaneously build Microfin’s capacity to continue to provide WaterCredit

support to BMTs.  Technical support
includes the areas of product development, staff training, marketing and
borrower education, toilet mason training, and program monitoring and
evaluation. While training will be delivered to staff and
toilet masons and by a third party, there is a need to organize and design additional
resources to serve as a reference for Microfin and BMT management about water
and sanitation loan product and types of improvements.  Assignment Summary Water.org seeks a consultant to support the Microfin program by developing practical WASH Marketing Tools for use by Microfin and BMT staff. The Tools will
contain essential information about WASH products, design and cost of WASH
facilities, samples of loan product policies and procedures to deliver to BMT clients
on hygiene and WASH facility improvements. The Tools will ensure adequate and
consistent information about WASH and BMTs’ WASH loan product.  The Tools will be used by Microfin team, BMT
management, branch managers, loan officers and all other staff.   The Marketing Tools will: ·        
Contain technical
information presented in a simple manner for the general public, primarily
uneducated audience.·        
Be designed
for practicality and ease-of-use by busy loan officers; will not be a long
narrative document with lengthy prose. ·        
Primarily
consist of pictures, diagrams and essential information; will use a very
limited amount of text. ·        

Be prepared
in English and Bahasa.·        
Be printed
on laminated paper or material to ensure durability for field use.  (Note: the work of printing the Materials will
be done by the Consultant) Scope of Work The Consultant will collect and organize the
relevant information and design the Materials for delivery to Water.org and Microfin
in electronic and physical format.   Tools should include the following content: 

 Water.org will provide some documents
to the Consultant that will contain information to be included in the Tools.   Options for printing using laminated paper or material shall be
presented by the Consultant given that this material ensures durability for
field use. The paper options and the estimated
cost of printing for some of these materials shall be presented also by the
Consultant.   There shall be a pre-test of the Tools near the
finalization stage to gather actual user feedback regarding the degree of
user-friendliness of the Tools.  The Consultant may also recommend additional
information beyond that outlined above, if the Consultant deems it necessary to
achieve the stated purpose of the Tools.  Timeline  The expected timeline for the project is as
follows: 

 Note:  The
final draft includes all the colored artwork, and ready for printing. Further to the schedule above, the following
activities shall be implemented:  1)         
The
Consultant shall hold schedule meetings with Water.org, Microfin, and BMTs to
present drafts and gather comments and feedbacks. 2)         
Water.org
shall provide some technical materials or information to the Consultant, to
provide the necessary technical inputs, but the Consultant is free to obtain
additional inputs from resources that he has access to. 3)         
The 1st
draft shall be reviewed by Water.org team; and the Consultant shall make a
presentation and get their feedback or suggestions.  4)         
 The 2nd draft shall be reviewed by Water.org
and Microfin team and the Consultant shall make a presentation to this audience
and get their feedback.  5)         
The results
of the Pre-test shall be considered in refining the last and final draft of the
Tools. 6)         
The contents

of Chapter 6 of the WASH Manual will be developed by Water.org team but the
Consultant shall help in lay-outing, design, and formatting, including the
additional of graphics if needed.  A
Preface shall be supplied too by Water.org.  Budget A proposed budget shall be included with
Consultant’s submission, and the final budget approved shall be fixed and not
subject to negotiation. All taxes should
be included in the budget.  All amounts
shall be presented in USD.  The payment terms shall be: 50% at the time of
signing of the Consultancy Agreement and 50% upon the final acceptance by Water.org
of the final draft of the Tools. Required Qualifications and Experience Applicants may be individuals, groups of
individuals with a designated team lead, or firms. Applicants must have at a
minimum the following qualifications: 1.      Familiarity
with basic concepts in water, sanitation and hygiene; the Consultant should be able to do research and
provide relevant information for the materials she/he will develop. 2.      The Consultant should be a self-starter and should creatively
think of the best graphics, lay-out and design for each of the materials
described above3.       Experience designing relevant communication materials;
with a demonstrated record of developing brochures, IEC materials or
manuals (must show to Water.org some of her/his works or creations from past
engagements) 4.       Critical
thinking, creativity, good judgment, initiative, attention to detail, sense of professionalism,
and timely delivery of outputs5.       Experience with microfinance institutions preferred   Submission of ProposalsProposals should be submitted to
Kiki Tazkiyah, WaterCredit Officer at ktazkiyah@water.org and positions_indonesia@water.org no later than March 16, 2016 noting “Marketing Tools Graphic Designer”
in the subject line. Proposals submitted after this date will not be
considered. 

[1]
Commonly financed facilities include toilets, septic tanks, water tanks, water
connections, and wells.