Job Description

ABOUT GAIN
The Global Alliance for Improved Nutrition (GAIN) is a Swiss-based foundation launched at the UN in 2002 to tackle the human suffering caused by malnutrition. Working with both governments and businesses, we aimto transform food systems so that they deliver more nutritious food for all people.
At GAIN, we believe that everyone in the world should have access to nutritious and safe food. We work to understand and deliver specific solutions to the daily challenge of food insecurity faced by poor peopl e. Byunderstanding that there is no “one-size-fits-all” model, we develop alliances and build tailored programmes, using a variety of flexible models and approaches.
We build alliances between governments, local and global businesses, and civil society to deliver sustainable improvements at scale. We are part of a global network of partners working together to create sustainable solutions to malnutrition. Through alliances, we provide technical, financial and policy support to key participants in the food system. We use specific learning, evidence of impact, and results of projects and programmes to shape and influence the actions of others.
Headquartered in Geneva, Switzerland, GAIN has representative offices in The Netherlands, the United Kingdom, and the United States. In addition, we have country offices in Bangladesh, Ethiopia, India, Indonesia, Kenya, Mozambique, Nigeria, Pakistan, Rwanda, Benin, Uganda, and Tanzania. Programmes and projects are carried out in a variety of other countries, particularly in Africa and Asia.

GAIN is currently supporting jack bean and mixed bean tempeh3 producers and other value chains actors to

(i) scale-up the supply chain of jack bean to produce alternative tempeh variety and (ii) support the business development and marketing of mixed bean and jack bean tempeh. The produced tempeh is expected to be fully absorbed by the market, generate profit, and develop into a sustainable and expanding business in the future. To ensure the long-term viability of this business, GAIN is currently conducting a study to understand consumer preferences and potential demand-side challenges, from May to July 2025. A strong grasp of consumer attitudes, potential barriers to jack bean and mixed bean tempeh uptake, and targeted marketing approaches to address these barriers is critical to maximize product acceptance. The result of the study will include marketing strategies.

The Global Alliance for Improved Nutrition (GAIN) is issuing this Request for Proposal (RFP) and will be the administrative lead organisation for this RFP. The purpose of this RFP is to engage services of a Service Provider to implement marketing strategies for tempeh producers in marketing their products

Benefits

Applicants are required to provide GAIN with a detailed fee percentage proposal. The final budget amount will have to be approved by the organisation prior to starting the project.

Job Requirements

SCOPE OF WORK AND DELIVERABLES

The successful applicant shall:
Improving design of implementing strategies (1 year, and 5 years plan) resulted from the consumer research. Implement the marketing strategies/solution for RPA and RPN, in coordination with business consultant that we hired and informed by findings of GAIN’s consumer research.
Conduct creative ideation from marketing strategies, informed by the consumer research already conducted by GAIN
Implement marketing activities, including;
• Provide recommendation on product innovation (if feasible) and added value
• Supporting packaging of jack bean tempeh
• Branding: adopting suggested key messages and visuals into creative format for social media and
point of sales materials
• Marketing/Promotion: content production, campaign events etc.
• Sales strategies; B2B and B2C
• Monitoring product reviews from consumer group or business chain; using insights to improve
marketing strategies Mixed bean tempeh: soybean & jack bean
• Behaviour changes strategies for jack bean tempeh

Coordinate closely with GAIN and partners in implementing marketing activities

Produce progress and final reports on marketing activities and outcomes

TIMELINE

The duration of this consulting project is from August 2025 – January 2026

CONSULTANT’S QUALIFICATIONS

• Proven experience in creative ideation with relevant food consumers
• Proven capability to design and implement market entry strategies (B2B and B2C) for food products from SMEs, with proven impact to product conversion rate to consumers and/or businesses
• Responsive and adaptive in monitoring product review from consumer group or business chain; and ability to translate it to improving marketing strategies
• Strong communication skills to coordinate with GAIN and other partners
• Proven track record in project management
• Extensive networking with relevant partners on the topics and as required in the scope of work above
• Understanding the scope of work: the proposal shall be demonstrated a clear understanding of the project objectives and deliverables.
• Demonstrated a clear understanding of the technical requirements of this ToR: providing detailed technical documentation of the proposed strategy.
• Innovative approaches required implementing each of the parts of the scope of work.
• Comprehensive work plan and reasonableness of proposed time frame: proposal shall include a feasible work plan to ensure successful completion of deliverables, including how activities will be coordinated.
• Detailed budget and cost-effectiveness of proposal approach include evidence of cost-effective approaches to undertaking the scope of work within the proposed budget, and proposals shall identify possible challenges and include creative approaches to addressing them.
• Management and personnel plan: the team members of this project shall have the relevant qualifications and overall experience required to successfully implement the project. Additionally, roles and responsibilities of each team shall be clearly defined.
• Flexibility to adapt to changing client needs, situation, and project requirements

How to Apply

This section addresses the process for responding to this solicitation. Applicants are encouraged to review this prior to completing their responses.

CONTACT

Please direct all inquiries and other communications to the contact: ibudiman@gainhealth.org and

Eyunindio-sari@gainhealth.org. Reponses will not be confidential except in cases where proprietary

information is involved.

DEADLINE

Documents should be sent to ibudiman@gainhealth.org and Eyunindio-sari@gainhealth.org by COB Jakarta time on May 30th , 2025

For detail proposal please visit link below:

https://www.gainhealth.org/marketing-agency-consultant-support-promotion-jack-bean-and-mixed-bean-tempeh